Some organizations can manage their marketing needs -  but those businesses have specialized employees in large departments who focus on every unique aspect of effective marketing. This standard is not the norm for many small or growing businesses. How does your business build it's brand, break through in crowded markets, and keep at the top of your target customer's mind without a marketing department? If your business is struggling with a consistent marketing plan, working with KLG Designs is a great decision.

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Planning for Marketing Success

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As Benjamin Franklin once famously said, “By failing to prepare, you are preparing to fail”. 

 

A Marketing Plan is one of the most important business tools for your company. The marketing plan is the blueprint which lays out the steps in the marketing strategy. An effective marketing strategy will detail how the business is positioned within the industry, how your product or service offering is segmented, the ideal target audience, the organizations essential mission, vision and values and how all of this information creates the marketing messaging.  

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The first step in achieving marketing success is creating a marketing plan; complete with an effective marketing strategy for your growing business. A complete marketing plan and strategy from KLG Designs includes:

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• Strengths, weaknesses, opportunities, and threats (SWOT) analysis

• Identification of the target customer

• Development of a buyer persona

• Creative strategy statement

• Solidification of SMART goals

• Key performance indicators

• Marketing initiatives with a comprehensive implementation timeline

 

Contact Kate at KLG Designs to schedule a time to discuss a marketing plan and strategy for your business. 

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Marketing Methodology

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